‘In my research, I examine amongst other things how consumers’ permission to use their data is affected when companies use these data not only for internal purposes but transfer them on to other companies in their networks. What changes when networks of companies use customer data to put new products and services on the market? This question is interesting from both the supplier and consumer side. In this field, I very much value the exchange with colleagues from different disciplines.'
Professor Widjaja primarily works on data-driven business models, the IT architecture management of business information systems, and digital services.
- Interdisciplinary DFG project ‘Adoption of service innovations in the business-to-business segment’: The group of researchers around Professor Widjaja and a team from TU Darmstadt are developing a model on how B2B customers in the software industry decide whether to purchase innovative IT services.
- Krasnova, H., Widjaja, T., Buxmann, P., Benbasat, I. & Wenninger, H. 2015. Why Following Friends Can Hurt You: An Exploratory Investigation of the Effects of Envy on Social Networking Sites among College-Age Users. Information Systems Research, 26 (3): 585–605.
More on Professor Widjaja’s research