‘In my research, I examine amongst other things how consumers’ permission to use their data is affected when companies use these data not only for internal purposes but transfer them on to other companies in their networks. What changes when networks of companies use customer data to put new products and services on the market? This question is interesting from both the supplier and consumer side. In this field, I very much value the exchange with colleagues from different disciplines.'
Professor Widjaja's research focuses on data-based business models and privacy, IT architecture management of business information systems and digital services.
More about Professor Widjaja's main research areas