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Professor Daniela Wawra

Professor Daniela Wawra

Professor Daniela Wawra is Vice President for Study, Teaching and International Matters at the University of Passau. She has held the Chair of English Language and Culture of the Faculty of Arts and Humanities since 2010 and is Vice President of the German Association of University Professors and Lecturers. Previously she held the Chair of Applied English Linguistics at the University of Graz (Austria). She worked as a Visiting Scholar at the University of Sunderland (UK), the University of Colorado Colorado Springs, the University of New Mexico, Northern American University, University of Arizona and Brigham Young University (all United States).

Professor Daniela Wawra is Vice President for Study, Teaching and International Matters at the University of Passau. She has held the Chair of English Language and Culture of the Faculty of Arts and Humanities since 2010 and is Vice President of the German Association of University Professors and Lecturers. Previously she held the Chair of Applied English Linguistics at the University of Graz (Austria). She worked as a Visiting Scholar at the University of Sunderland (UK), the University of Colorado Colorado Springs, the University of New Mexico, Northern American University, University of Arizona and Brigham Young University (all United States).

'My research focusses - amongst others - on public relations discourses. This includes the question how institutions construct digital communication spaces for the purposes of public relations. My particular interest here is to what extent linguistic and cultural practices of impression management are delineated, transformed and expanded. In this context, the question of universals and cultural idiosyncrasies of digital communication is raised.

What drives me is the current importance of this area of research and the opportunity to work across faculties with a highly motivated and dedicated team. Due to the different perspectives from which this area is tackled, we can look forward to exciting debates, new methodological approaches and innovative results.’

Related research

Professor Wawra is engaged in the DFG-funded Research Training Group ‘Privacy and Digitalization’, where she works on the intersection of social media, digital communication and privacy.

  • Wawra, D. 2015. Digital communication and privacy: Is social web use gendered? Arbeiten aus Anglistik und Amerikanistik, 40(1-2): 219–245.
  • Wawra, D. (ed.). 2014. Focus on Media communication: A crosscultural perspective. Anglistik: 25(2).

    More on Professor Wawra’s research
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