Skip to main content
Professor Daniela Wawra

Professor Daniela Wawra

Professor Daniela Wawra holds the Chair of English Language and Culture of the Faculty of Arts and Humanities. From 2018 to 2020 she was Vice President for Study, Teaching and Internationalisation at the University of Passau, from 2010 to 2021 she was Vice President of the German Association of University Professors (Bonn). Previously she held the Chair of Applied English Linguistics at the University of Graz (Austria). She was a Visiting Scholar at the University of Sunderland (UK), the University of Colorado, the University of New Mexico, Northern Arizona University, the University of Arizona and Brigham Young University (all United States).

Professor Daniela Wawra holds the Chair of English Language and Culture of the Faculty of Arts and Humanities. From 2018 to 2020 she was Vice President for Study, Teaching and Internationalisation at the University of Passau, from 2010 to 2021 she was Vice President of the German Association of University Professors (Bonn). Previously she held the Chair of Applied English Linguistics at the University of Graz (Austria). She was a Visiting Scholar at the University of Sunderland (UK), the University of Colorado, the University of New Mexico, Northern Arizona University, the University of Arizona and Brigham Young University (all United States).

'One of my research interests is public relations discourses. This includes the question how institutions construct digital communication spaces for the purposes of public relations. My particular interest here is to what extent linguistic and cultural practices of impression management are delineated, transformed and expanded. In this context, the question of universals and cultural idiosyncrasies of digital communication is raised.

What drives me is the current importance of this area of research and the opportunity to work across faculties with a highly motivated and dedicated team. Due to the different perspectives from which this area is tackled, we can look forward to exciting debates, new methodological approaches and innovative results.’

Related research

Professor Wawra was engaged in the DFG-funded Research Training Group 1681/2 ‘Privacy and Digitalization’, where she worked on the intersection of social media, digital communication and privacy.

More on Professor Wawra’s research

Share page

Playing the video will send your IP address to an external server.

Show video