"In human-machine interaction, I'm interested in psychological questions that come with the use of online services. Issues like data protection and privacy also play a role in this context. The General Data Protection Regulation has strengthened the role of citizens in the handling of their personal data. In a research project, my team and I are studying the right to data portability, in other words, the user's right to take their data with them when they change online service providers. We have discovered that hardly any users are aware of this prerogative. We are investigating what needs to be done to ensure heightened awareness and greater willingness to assert this right. So, while we are looking into the user-oriented, psychological perspective, computer science and information systems colleagues are examining the technical side and competitive issues. That's a good match."
Related research
Professor Mayr has carefully explored cognitive processes and promoted the development of human-machine interfaces in a number of projects and publications.
Go to Professor Mayr's publications.